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Barnes & Noble has decided to carry the book nationally, and it all started with a store manager in a Chicago suburb who pulled the book through the system. Book signings are being planned for the summer at Chicago-area Barnes & Nobles. You can also order directly from this site for a signed first edition from the author for $17 plus $3 shipping. The book also is offered at Amazon.com. Details on wholesale discounts for retailers is at the "How to Order" button. Feedback from Cub fans, baseball historians, and reporters has been pleasantly surprising in this first month on the market. My favorite comment is from a reporter who called this a "love story and not just a baseball book" and said Charlie Root's wife, Dorothy, emerges as the heroine of the book. Dorothy stood by Charlie in his minor league days when he was mocked by his father for pursuing a child's game and she was steadfastly behind him when he thought his career was over at the start of the 1929 season. Charlie and Dorothy (left) are shown dancing in the Casino ballroom at Catalina Island during spring training.
The book begins in 1929 with machine gun fire at a warehouse just blocks from Wrigley Field on the same day the players are boarding the train for spring training. The St. Valentine's Day Massacre happened just three hours before the players started their journey. Another marketing surprise for me is that women are the predominant buyers, wishing to have autographs directed to sons, husbands or fathers as gifts. The key Cub gift and souvenir shops immediately surrounding Wrigley Field said they will stock the book throughout the season. Book events also are planned for July 10-11 at the Louisville Slugger Museum. Several other book stores are making tentative plans. Click the "News and Reviews" button to see the first round of news stories about the book, the "called shot", Charlie Root's daughter, Della, and the author. "Public appearances" and the author's "Blog" are updated with the latest information. |